martedì 19 febbraio 2013

GLOBALIZATION AND FOOD: MCDONALD'S HISTORY

Brothers Dick and Mac McDonald opened the first McDonald’s restaurant in San Bernardino in 1940, which was barbecue-themed.
In 1948, the restaurant changed its focus to hamburgers, french fries and milkshakes.
 McDonald’s began its true financial turnaround in 1956 with Harry Sonneborn, who started their real estate arm, Franchise Realty Corporation. FRC purchased store sites and then leased them back to franchisees at a 20%-40% markup; this mechanism became the primary moneymaker for the McDonald’s Corporation.
 In 1963, McDonald’s began marketing to families and children with the introduction of Ronald McDonald, played by Willard Scott (who previously played Bozo The Clown). Other familiar McDonald menu items such as the Filet-O-Fish, the Big Mac, Egg McMuffin, Quarter Pounder and Happy Meal were introduced in the 60s and 70s. 
Un McDonald in Cina

McDonald’s opened its first international location in Canada in 1967; this was followed by the first locations in Latin America, Asia, Australia and Europe in the early 1970s.
By 1972, McDonald’s totaled over $1 billion in sales and had over 2200 restaurants.
The 3000th restaurant opened a short time later in 1974.
McDonald’s now serves more than 54 million customers in 120 countries each day, with over 31,000 restaurants worldwide.
With $22.8 billion in revenues in 2008, the fast food company remains a force to be reckoned with.

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